Thursday, April 21, 2005

Chocolate

We don’t need a complex idea to make a good write. Sometimes, the simplest things create the best results. Have some chocolate. Chocolate itself probably isn’t all that simple, but it is so much in and of itself.

Companies have been combining chocolate with other ingredients for years trying to find the most satisfying result. When we combine chocolate with other ingredients, we might create a good product, but we also detract from the original attributes of chocolate. In my opinion, chocolate should only be added to chocolate.

Take another bite of that chocolate. Feel it melt in your mouth. Experience the sensual nature of the flavor. We can treat ourselves with a candy bar. We derive pleasure from eating it. We can also find guilt if we should eat too much of it. But, it doesn’t need anything else! It is wonderful all by itself.

So, what am I saying? We’re back to keeping it simple. We’re also talking about keeping it singular. A successful story doesn’t need a lot of ingredients. Let the main star and story survive in its own limelight. Just remember that the story is not chocolate and while we might want to eat it up; it won’t be quite the same satisfaction.

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